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₨500.00
Hardcover,
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320 pages
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Will Durant believes that beauty is born of desire. One of the salient signs that beauty is born of desire is that the desired object loses its beauty once it is obtained. What we want is not for the good, but for the good that we want.
The blue of the sky is not for our pleasure, but our eyes have gradually become accustomed to the blue sky. The natural pleasure of any shape and color is relative to its repetition in the human past.
Foreword by Bill Gates
LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.
What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?
The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion -as quickly as possible.
When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.
Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.
Pages: 336
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224 pages, Paperback
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Author : Stephen R. Covey
Translation : Rana Naveed Iqbal
Hardcover
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Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you’ll understand every decision you make. Never again will you think about thinking the same way.
Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant – in the blink of an eye – that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work – in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of “blink”: the election of Warren Harding; “New Coke”; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing” – filtering the very few factors that matter from an overwhelming number of variables.
Pages: 296
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Emotions are powerful. In newspaper headlines and on social media, they have become the primary way of understanding the world. But strong feelings make it more difficult to see the reality behind the rhetoric. In The Art of Logic, Eugenia Cheng shows how mathematical logic can help us see things more clearly – and know when politicians and companies are trying to mislead us.
First Cheng explains how to use black-and-white logic to illuminate the world around us, giving us new insight into thorny political questions like public healthcare, Black Lives Matter and Brexit. Then she explains how logic and emotions, used side-by-side, can help us not only to be more rational individuals, but also to live more thoughtfully.
Clear-sighted, revelatory and filled with useful real-life examples of logic and illogic at work, The Art of Logic is an essential guide to decoding modern life.
Dr Eugenia Cheng is a mathematician, educator, author, columnist, public speaker, pianist and artist.
She is Scientist In Residence at the School of the Art Institute of Chicago. She won tenure in Pure Mathematics at the University of Sheffield, UK and is now Honorary Visiting Fellow at City, University of London. She has previously taught at the Universities of Cambridge, Chicago and Nice and holds a PhD in pure mathematics from the University of Cambridge.
Alongside her research in Category Theory and undergraduate teaching her aim is to rid the world of “math phobia”. Her first popular math book, How to Bake Pi, was published by Profile (UK) and Basic Books (US) in 2015 to widespread acclaim including from the New York Times, National Geographic, Scientific American, and she was interviewed around the world including on the BBC, NPR and The Late Show with Stephen Colbert.
Eugenia was an early pioneer of math on YouTube and her videos have been viewed around 15 million times to date. Her next popular math book, Beyond Infinity was published in 2017 and was shortlisted for the Royal Society Insight Investment Science Book Prize 2017 . Her newest book, The Art of Logic was published by Profile and Basic Books in July 2018. She also writes the Everyday Math column for the Wall Street Journal, and has completed mathematical art commissions for Hotel EMC2, 6018 North, the Lubeznik Center and the Cultural Center, Chicago. She is the founder of the Liederstube, an intimate oasis for art song based in Chicago. Her next book “x + y : A Mathematician’s Manifesto for Rethinking Gender” is due out in 2020
352 pages, Paperback
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Paperback, 208 pages
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Paperback, 320 pages
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