What the Brain Reveals About Our Power to Change Others
244 pages
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A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
244 pages
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Local Printed Book
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A+ Book
Paperback 448 pages
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Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
224 pages, Paperback
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Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Paperback : 600 pages
PDF PRINTED BOOK
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PDF PRINTED BOOK
Length: 485 Pages
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Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you’ll understand every decision you make. Never again will you think about thinking the same way.
Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant – in the blink of an eye – that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work – in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of “blink”: the election of Warren Harding; “New Coke”; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing” – filtering the very few factors that matter from an overwhelming number of variables.
Pages: 296
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Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
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Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Paperback: 517 pages
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Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
By Adrian Wells
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Due to constant currency fluctuation, prices are subject to change with or without notice.
Description:
‘A beautifully reasoned book about our own unreasonableness’ Robin Ince
Why did revolutionary China consider the sparrow an ‘animal of capitalism’ – and what happened when they tried to wipe them out?
With a cast of murderous popes, snake-oil salesmen and superstitious pigeons, find out why flawed logic puts us all at risk, and how critical thinking can save the world.
It may seem a big claim, but knowing how to think clearly and critically has literally helped save the world. In September 1983, at the height of the Cold War, the Soviet Union’s early warning system showed five US missiles heading towards the country. Stanislaw Petrov knew his duty: he was to inform Moscow that nuclear war had begun, so that they could launch an immediate and devastating response. Instead, he made a call to say the system was faulty. He’d assessed the situation and reasoned that an error was more likely than such a limited attack.
We may not have to save the planet from nuclear annihilation, of course, but our ability to think critically has never been more important. In a world where fake news, mistrust of experts, prejudice and ignorance all too often hold sway, we can all too easily be misled over issues such as vaccinations, climate change or conspiracy theories. We live in an era where access to all the knowledge in the world is at our fingertips, yet that also means misinformation and falsehoods can spread further and faster than ever before.
In The Irrational Ape, David Robert Grimes shows how we can be lured into making critical mistakes or drawing false conclusions, and how to avoid such errors. Given the power of modern science and the way that movements can unite to protest a cause via social media, we are in dangerous times. But fortunately, we can learn from our mistakes, and by critical thinking and scientific method we can discover how to apply these techniques to everything from deciding what insurance to buy to averting global disaster. This book, packed with fascinating case studies and examples, helps ensure we are ready for the modern world.
PDF PRINTED BOOK
Length, 409 Pages
Delivery All Over Pakistan Charges Will Apply.
Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Local Printed Book
Delivery All Over Pakistan Charges Will Apply.
Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
A+ Book
Paperback 448 pages
Delivery All Over Pakistan Charges Will Apply.
Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
224 pages, Paperback
Delivery All Over Pakistan Charges Will Apply.
Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Paperback : 600 pages
PDF PRINTED BOOK
Delivery All Over Pakistan Charges Will Apply.
Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
PDF PRINTED BOOK
Length: 485 Pages
Delivery All Over Pakistan Charges Will Apply.
Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you’ll understand every decision you make. Never again will you think about thinking the same way.
Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant – in the blink of an eye – that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work – in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of “blink”: the election of Warren Harding; “New Coke”; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing” – filtering the very few factors that matter from an overwhelming number of variables.
Pages: 296
Delivery All Over Pakistan Charges Will Apply.
Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Delivery All Over Pakistan Charges Will Apply.
Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Paperback: 517 pages
Delivery All Over Pakistan Charges Will Apply.
Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
By Adrian Wells
Delivery All Over Pakistan Charges Will Apply.
Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Description:
‘A beautifully reasoned book about our own unreasonableness’ Robin Ince
Why did revolutionary China consider the sparrow an ‘animal of capitalism’ – and what happened when they tried to wipe them out?
With a cast of murderous popes, snake-oil salesmen and superstitious pigeons, find out why flawed logic puts us all at risk, and how critical thinking can save the world.
It may seem a big claim, but knowing how to think clearly and critically has literally helped save the world. In September 1983, at the height of the Cold War, the Soviet Union’s early warning system showed five US missiles heading towards the country. Stanislaw Petrov knew his duty: he was to inform Moscow that nuclear war had begun, so that they could launch an immediate and devastating response. Instead, he made a call to say the system was faulty. He’d assessed the situation and reasoned that an error was more likely than such a limited attack.
We may not have to save the planet from nuclear annihilation, of course, but our ability to think critically has never been more important. In a world where fake news, mistrust of experts, prejudice and ignorance all too often hold sway, we can all too easily be misled over issues such as vaccinations, climate change or conspiracy theories. We live in an era where access to all the knowledge in the world is at our fingertips, yet that also means misinformation and falsehoods can spread further and faster than ever before.
In The Irrational Ape, David Robert Grimes shows how we can be lured into making critical mistakes or drawing false conclusions, and how to avoid such errors. Given the power of modern science and the way that movements can unite to protest a cause via social media, we are in dangerous times. But fortunately, we can learn from our mistakes, and by critical thinking and scientific method we can discover how to apply these techniques to everything from deciding what insurance to buy to averting global disaster. This book, packed with fascinating case studies and examples, helps ensure we are ready for the modern world.
PDF PRINTED BOOK
Length, 409 Pages
Delivery All Over Pakistan Charges Will Apply.
Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
PDF PRINTED BOOK ON-DEMAND
BLACK & WHITE
Paperback, 923 PAGES Edition 2021
Delivery All Over Pakistan Charges Will Apply.
Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.
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