Marketing Strategy 8th by Ferrell

2,000.00

Close
Price Summary
  • 2,000.00
  • 2,000.00
  • 2,000.00
In Stock
Highlights:

A+
BLACK & WHITE BOOK
Paperback, 562 Pages Edition 2022
Delivery All Over Pakistan Charges Will Apply.

Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.

Compare
Category: Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Description

Learn how to think and act like an effective marketer and forward-focused disruptor in today’s dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein�s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition’s systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today’s trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

Reviews (0)
0 ★
0 Ratings
5 ★
0
4 ★
0
3 ★
0
2 ★
0
1 ★
0

There are no reviews yet.

Be the first to review “Marketing Strategy 8th by Ferrell”

Your email address will not be published. Required fields are marked *

Scroll To Top
Close
Close
Shop
0 Wishlist
0 Cart

My Cart

Close

No products in the cart.

Shopping Now