The Oxford Handbook of International Business Strategy

1,150.00

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  • 1,150.00
  • 1,150.00
  • 1,150.00
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PDF PRINTED BOOK
BLACK & WHITE
Paperback, 519 PAGES Edition 2021
Delivery All Over Pakistan Charges Will Apply.

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Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today’s markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.

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